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Making money in podcasting (Audio & Video)
Quick, go turn on your television and radio! Go grab a magazine and open the news paper. What you will see and hear will be "old media" running their machine.
It is time for the real truth in why eMedia will not make money. Yes, there will be the select few that do, but for the most part the masses of producers will not make money. And yet, big media will continue to grow viewers on the internet for their inventory. Why?
When you turned on your TV or radio and opened the news paper and magazine, you saw ads for the shows on the stations. Millions of dollars are spent monthly on ads to promote the media we consume.
Currently we are all in silos with little exposure to the outside world. We have had a few break out stars, but it has not been anything to write home about. The fact is, we are always talking about the same things. The more viewers that come, the more ads that will be placed in your media. But that is unlikely unless you plan on buying a lot of Diet Coke or get 2 girls to crap in a cup and then drink it. EEWWWWW! You depend on being viral but it will only last for your 2-5 minute video and then you will lose your viewers because the people that are watching videos now are on the cutting edge. Our attention spans are short and we jump to the next thing after seeing if there is anything that makes us laugh.
How can we grab more eyes and then keep them watching? Instead of Podshow, Vimeo, Blip, and other sites of the same ilk, they need to take some of the funding that they get and try to grab new eyes. They need to start advertising in old media to get new people to the table. Instead of competing for the same 500,000 people that are already watching and listing in the space try and get 1 million more. Try running cheap ads on late night cable or in a local newspaper. See what happens. You got new desks and computers in your offices right? What will get you more money in the end? A desk or an ad. I would be curious to see the listenership history of Kevin Smith's Smodcast before and after his appearances on XM's Opie and Anthony. Or, how about after an article mentions Ask A Ninja or Epic-Fu in the paper. Hmm, I bet they jump up a lot. What is it going to take to do a micro study in one market?
Let's not add more companies to the TechCrunch Deadpool. Instead of always needing to think outside the box, we need to think inside the box on this one. Take your pride and try to sse not everyone can make NEW paths.
Get to Work!
It is time for the real truth in why eMedia will not make money. Yes, there will be the select few that do, but for the most part the masses of producers will not make money. And yet, big media will continue to grow viewers on the internet for their inventory. Why?
When you turned on your TV or radio and opened the news paper and magazine, you saw ads for the shows on the stations. Millions of dollars are spent monthly on ads to promote the media we consume.
Currently we are all in silos with little exposure to the outside world. We have had a few break out stars, but it has not been anything to write home about. The fact is, we are always talking about the same things. The more viewers that come, the more ads that will be placed in your media. But that is unlikely unless you plan on buying a lot of Diet Coke or get 2 girls to crap in a cup and then drink it. EEWWWWW! You depend on being viral but it will only last for your 2-5 minute video and then you will lose your viewers because the people that are watching videos now are on the cutting edge. Our attention spans are short and we jump to the next thing after seeing if there is anything that makes us laugh.
How can we grab more eyes and then keep them watching? Instead of Podshow, Vimeo, Blip, and other sites of the same ilk, they need to take some of the funding that they get and try to grab new eyes. They need to start advertising in old media to get new people to the table. Instead of competing for the same 500,000 people that are already watching and listing in the space try and get 1 million more. Try running cheap ads on late night cable or in a local newspaper. See what happens. You got new desks and computers in your offices right? What will get you more money in the end? A desk or an ad. I would be curious to see the listenership history of Kevin Smith's Smodcast before and after his appearances on XM's Opie and Anthony. Or, how about after an article mentions Ask A Ninja or Epic-Fu in the paper. Hmm, I bet they jump up a lot. What is it going to take to do a micro study in one market?
Let's not add more companies to the TechCrunch Deadpool. Instead of always needing to think outside the box, we need to think inside the box on this one. Take your pride and try to sse not everyone can make NEW paths.
Get to Work!
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